Charlotte Casiraghi makes the new face of Gucci

It was revealed today by Gucci that the fourth in line to the throne of Monaco Charlotte Casiraghi, the grand daughter of Hollywood style icon Grace Kelly is now the latest star poster girl and will front the Italian brand’s new Forever Now campaign, which was launched last year in celebration of the house’s 90th anniversary. This is not the first time the brunette princess, a journalist and keen horsewoman with an impressive equestrian career, will appear in a four-part series of pictures each shot by an iconic photographer. She has been the official equestrian ambassador for the label, with Gucci’s Creative Director, Frida Giannini, designing her showjumping wardrobe whilst she competes in the annual Global Champions Tour. Casiraghi will join the likes of actress Evan Rachel Wood and Australian model Abbey Lee Kershaw as faces of the brand. The brunette princess is a journalist and keen horsewoman with an impressive equestrian career.