[Video] Pharrell Launches ‘i am OTHER’

Pharrell has finally launched the much talked about company i am OTHER. The campaign is being called much more than a music label, a “cultural movement” to be precise. According to Executive producer Pharrell Williams, i am OTHER “welcomes Thinkers, Innovators and Outcasts” Watch the launch video after the jump which stars P along with his latest signees Buddy, Maxine Ashley and Leah Labelle with music by Pharrell himself.